FEATURED PROJECT01 DIGITAL PRODUCT · UI/UX
CMG CRM — Web/App
UI/UX and product planning for an internal tool that manages quotations, projects and customers.
MARKETING MIND. DESIGN SOUL.
Marketing Manager · Brand & Digital Designer
Connecting strategy, design and technology
to build brands and create lasting value.
KHOA PHẠMMarketing Manager
Brand & Digital Designer
Brand & Digital Designer
A LITTLE ABOUT ME
01 / ABOUT ME
YEARS OF EXPERIENCE
ALWAYS CONNECTING
I believe strong brands emerge when strategy and creativity work toward the same goal.
I’m Khoa Phạm, currently Marketing Manager at Cát Mộc Group. Starting in design, I have expanded into brand strategy, growth marketing and digital experiences.
My focus is connecting the big picture to every touchpoint: a consistent brand identity, a campaign with clear objectives, or a product that helps teams work more effectively.
CURRENTLY
Cát Mộc Group
Marketing Manager · Growth, Branding & Digital Product
PRODUCT
Medici Vietnam
UI/UX Designer · Digital Healthcare
BRAND
APLUS HOME · ShopeeFood · Texas Chicken
Brand & Marketing Design
DIGITAL
Ringier Vietnam
Graphic & UI Design
02 — WHAT I BRING
From direction to delivery.Clear strategy.
Thoughtful design.
Seamless
execution.
I work at the intersection of creativity, technology and marketing performance.
01Marketing & Growth
+
Developing marketing plans, running advertising campaigns and using data to continually improve the journey from first contact to consultation.
02Brand & Creative
+
Translating brand direction into a consistent visual identity across digital channels, print, events and physical touchpoints.
03Digital Product & UI/UX
+
Turning user needs and operational processes into intuitive user flows, information architecture, interfaces and digital products.
04Content & Motion
+
Telling stories through imagery, video and motion, with clear messages tailored to each platform and context.
CREATIVE THINKING. MEASURABLE IMPACT.
03 / REAL-WORLD RESULTSGood ideas
need real
results.
At Cát Mộc Group, I connect content, advertising and digital experiences into one coordinated marketing journey.
Leads generated
Through marketing activities
Contracts signed
In the 2025 performance report
Contract value
Currency: Vietnamese dong
Facebook views
Architect Phạm Thanh Truyền’s channel
2025 figures from my personal portfolio; results reflect the Cát Mộc Group team’s work. Contract value does not represent revenue collected.
04 — SELECTED WORK
12 projects · 4 disciplinesEvery project.
A distinctive
mark.
Explore three featured projects: CMG CRM,
thietkebenhvien.vn and the Cát Mộc Group website.
Showing 12 projects
FEATURED PROJECT
FEATURED PROJECT02 HEALTHCARE WEBSITE · SEO
thietkebenhvien.vn Website
Website and SEO content for hospital, clinic and healthcare facility design.
FEATURED PROJECT03 WEBSITE · UX · SEO
Cát Mộc Group Website
Website design and development, combined with content management and SEO strategy.
04 MARKETING & GROWTH
CMG — Marketing Performance
Connecting strategy, branding and customer acquisition across the Cát Mộc Group ecosystem.
05 BRAND STRATEGY & IDENTITY
Cát Mộc Design & Construction - ReBranding
Repositioning the visual identity system, from logos and print materials to spaces, content and events.
06 PERSONAL BRAND · CONTENT
Architect Phạm Thanh Truyền
Content strategy and hands-on filming, editing and publishing of architecture education videos.
07 EDUCATION · BRAND CREATIVE
Doric Art Class
A suite of visual materials for arts education, from certificates to communication assets.
08 HOSPITALITY · BRAND & CONTENT
Cát Mộc Farmstay
Communication design for hospitality experiences, outdoor activities and a connection with nature.
09 F&B · CAMPAIGN CREATIVE
Texas Chicken Vietnam
Product and campaign visuals within Texas Chicken’s brand communication system.
10 REAL ESTATE · BRAND COMMUNICATION
APLUS HOME
Communication design for APLUS HOME, connecting its brand across the website, events and print materials.
11 PET CARE · BRANDING DESIGN
Bean’s House
Refreshing Bean’s House Pet Grooming in Phú Nhuận, connecting the message “Rain or Shine” with its door-to-door pet transport service.
12 F&B · VISUAL COMMUNICATION
Tượng Cafe Acoustic
A space for coffee and acoustic music, expressed through venue photography, performance schedules and communication design.
05 — LET’S CONNECT
HO CHI MINH CITY, VIETNAMLet’s start
a conversation.
↗Have a brand to grow,
a product to design, or an opportunity to collaborate?