PERSONAL BRAND · CONTENT
06 / 12Expertise with depth.
Content with reach.
Content strategy and hands-on filming, editing and publishing of architecture education videos.
Architect Phạm Thanh Truyền · Portfolio, page 11THE RESULTS
The numbers
behind the impact.
Views
Facebook · 2025
Content interactions
Facebook · 2025
Audience reached
TikTok · 2025
Engaged audience
TikTok · 2025
Source: portfolio, page 11 · 2025 Performance Overview. Facebook and TikTok metrics are presented separately and are not combined.
THE CONTEXT & MY ROLE
Every choice
has a reason.
Context
Turning architectural expertise into accessible content on Facebook and TikTok, connected to Cát Mộc Group’s digital presence.
My role
Managed the architect’s personal brand and content strategy, with hands-on filming, editing and publishing of educational videos.
PROJECT HIGHLIGHTS
Expertise as the foundation
Putting architectural knowledge and practical experience at the heart of the content.
End-to-end production
Connecting ideation, filming, editing and publishing in one workflow.
Respecting platform differences
Presenting Facebook and TikTok results separately, retaining each channel’s original metric definitions.
A CLOSER LOOK
Images from the original portfolio · Click to enlargeKEEP EXPLORING
