Better living spaces.
For a new generation.

Communication design for APLUS HOME, connecting its brand across the website, events and print materials.

PROJECTAPLUS HOMEROLESenior Designer · Brand Communication

APLUS HOME · PORTFOLIO / TRANG 31

THE CONTEXT & MY ROLE

Every choice
has a reason.

Context

APLUS HOME develops a Plus-living ecosystem, using technology to create comfortable, affordable living solutions for young people. The model brings together fully furnished rooms, amenities and resident support services. The vision presented in its materials is to reshape the rental experience and help people find a place that suits their needs, budget and preferred location through a digital platform.

My role

Senior Designer — creating online and offline communication materials, presentations and event visuals at APLUS HOME. The collection shows how the brand’s visual language carries through website interfaces, stage design and print materials.

PROJECT HIGHLIGHTS

Website — introducing the living experience

The interface uses photographs of real spaces to present APLUS HOME locations, room types, shared areas and amenities. Content moves from the model, services and customer feedback to news, the project network and contact forms.

Events — bringing the brand into physical spaces

The message “Building better living spaces for young people” appears on the brand launch stage. Screens and backdrops maintain a consistent identity throughout the APLUS HOME – APLUS choice model presentation and the investment partnership press conference.

Print materials — clear information

Flyers, brochures and partnership materials combine apartment photography, amenity groups and operational information. A clear hierarchy of headings, content blocks and icons helps readers navigate each topic.

Visual language — consistent across touchpoints

The signature orange, paired with black and white, bold typography and interior photography, creates consistency across digital channels, event spaces and printed materials.

A CLOSER LOOK

Introduction · Website · Events · Print — Click an image to enlarge