Mood & Tone
Bright, comforting and approachable.
PET CARE · BRANDING DESIGN
11 / 12Bean’s House.
Rain or Shine.
Refreshing Bean’s House Pet Grooming in Phú Nhuận, connecting the message “Rain or Shine” with its door-to-door pet transport service.
PROJECTBean’s HouseROLEBranding Design · Visual Communication
01 / CONTEXT
A fresh look.
A familiar feeling.
Bean’s House Pet Grooming, a pet spa in Phú Nhuận, had built a steady customer base over several years, but its visual identity lacked distinction in a competitive market. Seeking a fresh image that highlighted its service strengths, Bean’s House partnered with Cát Mộc Creative on a comprehensive branding campaign.
- BRAND
- Bean’s House Pet Grooming
- LOCATION
- Phú Nhuận, Ho Chi Minh City
- CREATIVE PARTNER
- Cát Mộc Creative
- SCOPE
- Branding · Visual Communication
02 / CONCEPT & DIRECTION
Rain
or Shine.
“Rain or Shine” became the campaign’s central message. It addresses a customer concern — unpredictable weather makes a trip to the pet spa inconvenient — while naturally connecting to Bean’s House’s key strength: door-to-door pet transport.
Door-to-door service.
Care all the way.
03 / BRAND GUIDELINE
A friendly feeling,
at every touchpoint.
Primary color
Pastel blue — friendly and reassuring.
Typography
Soft, rounded letterforms — expressing warmth and care.
Key Visuals
Cute, familiar dogs and cats that Bean’s House customers recognize, creating an immediate sense of familiarity across the campaign materials.
04 / EXECUTION
One spirit.
Many expressions.
Communication materials
Posters, banners, social posts and point-of-sale materials, all sharing a consistent identity.
Insight-led messaging
Addressing the reluctance to go out in rain or heat, then connecting that concern to the convenience of free pet transport.
05 / BRAND STRENGTHS
Thoughtful care.
Every visit.
Experienced groomers who care attentively for each pet.
Follow-up advice on each pet’s condition after every spa visit.
A transparent spa process with safety at every step.
06 / BRAND GALLERY
Bean’s House.
At every touchpoint.
13 brand applications
Click an image to explore ↗
07 / RESULTS
A fresh look.
A stronger impression.
The campaign helped Bean’s House:
- 01
Present a fresher, more engaging and approachable image.
- 02
Significantly increase local brand recognition.
- 03
Reinforce its position as a trusted, caring and convenient pet spa.
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