F&B · CAMPAIGN CREATIVE
09 / 12Brand energy.
In every social design.
Product and campaign visuals within Texas Chicken’s brand communication system.
PROJECTTexas Chicken VietnamROLEFreelance Graphic Designer
Texas Chicken Vietnam · PORTFOLIO / TRANG 36THE CONTEXT & MY ROLE
Every choice
has a reason.
Context
Different products and promotions need to stand out while maintaining a consistent brand identity.
My role
Developed communication materials for Texas Chicken Vietnam’s marketing campaigns, promotions and brand activities.
PROJECT HIGHLIGHTS
01
The product at the center
Making food imagery the focal point, paired with headlines and messaging tailored to each campaign.
02
Color sets the rhythm
Using yellow, red and black with layouts tailored to each piece of content.
03
A clear message
Maintaining a clear hierarchy between the product, offer and main message.
A CLOSER LOOK
8 real-world photos · 12 social designs · Click to enlarge01 / IN REAL LIFE
From design
to the restaurant.
8 real-world views of the identity,
in-store materials and design process.
Additional materials
KEEP EXPLORING
