HOSPITALITY · BRAND & CONTENT
08 / 12Bringing a greener rhythm
into the brand’s language.
Communication design for hospitality experiences, outdoor activities and a connection with nature.
Cát Mộc Farmstay · Portfolio, page 20THE RESULTS
The numbers
behind the impact.
Views
Marketing Performance · 2025
Content interactions
Marketing Performance · 2025
Profile clicks
Marketing Performance · 2025
Source: portfolio, page 10 · Cát Mộc Farmstay 2025 Performance Overview.
THE CONTEXT & MY ROLE
Every choice
has a reason.
Context
The brand’s imagery needs to convey a sense of calm, real activities and an experience close to nature.
My role
Developed Farmstay communication touchpoints within the Cát Mộc ecosystem, reflected in the design collection and marketing results in the portfolio.
PROJECT HIGHLIGHTS
The setting takes center stage
Making the destination’s landscape and experiences the focus of the design.
An identity rooted in nature
Combining greens, warm colors and inviting visual textures.
Adaptable across touchpoints
Applied to standees, wayfinding, print materials and social media content.
A CLOSER LOOK
17 designs & brand applications · Click to enlargeAdditional materials
KEEP EXPLORING
