kp✳KHOA PHẠMMARKETING × DESIGNLet’s connect ↗
← All projects

EDUCATION · BRAND CREATIVE

07 / 12

A creative spirit.
At every touchpoint.

A suite of visual materials for arts education, from certificates to communication assets.

PROJECTDoric Art ClassROLEBrand Creative · Graphic Design
Doric Art Class — portfolio projectDoric Art Class · PORTFOLIO / TRANG 18

THE CONTEXT & MY ROLE

Every choice
has a reason.

Context

An art school needs a visual language with personality and clarity across its student materials and programs.

My role

Designed visual applications for Doric as part of the CMG ecosystem rebranding documented in the portfolio.

PROJECT HIGHLIGHTS

01

Orange as a signature

Using vivid orange, white backgrounds and clear layouts to create visual cohesion.

02

From the classroom to communications

Extending the identity to certificates, vouchers and course information materials.

03

Typography that guides

Creating a clear hierarchy between program names, key content and calls to action.

KEEP EXPLORING

HOSPITALITY · BRAND & CONTENT

Cát Mộc Farmstay

View project

Have an idea
we could bring to life?

Let’s talk ↗