Brand
Creating a clear starting point through Cát Mộc’s story, direction and expertise.
WEBSITE · UX · SEO
03 / 12One digital platform.
From design to growth.
Website design and development, combined with content management and SEO strategy.
PROJECTCát Mộc Group WebsiteROLEWeb Design & Development · SEO Strategy
Cát Mộc Group Website · Portfolio, page 22THE RESULTS
The numbers
behind the impact.
399K
New users
From the report screenshot in the portfolio
231K
Active users
From the report screenshot in the portfolio
1.1M
Views
From the report screenshot in the portfolio
Source: Analytics report screenshot, page 23. Values retain the rounded units shown; the filter reads “Last calendar year.” The report capture date is not specified.
THE CONTEXT & MY ROLE
Every choice
has a reason.
Context
The website presents architecture and construction expertise while organizing a knowledge library for readers and prospective clients.
My role
Led CMG.vn’s design and development: information architecture, UI/UX, design system and responsive layouts; managed the SEO content team and website optimization.
PROJECT HIGHLIGHTS
01
Organizing information
Connecting capabilities, projects, services and specialist content in a unified experience.
02
Purposeful content
Managing keyword research, article planning and SEO content quality.
03
Design meets optimization
Combining responsive experiences, on-page and technical SEO, and performance tracking.
ARCHITECTURE, MEET DIGITAL
From architectural spaces
to digital experiences.
The website brings together the brand story, working process, projects and specialist knowledge. My role spanned information architecture, UI/UX and the design system, through responsive design, optimization and SEO content management.
Process
Presenting the working process so visitors understand the collaboration journey before making contact.
Projects
Placing project photography alongside information and descriptions to give the work context.
SEO content
Connecting keyword research, article planning, technical optimization and performance tracking.
Scope and interface: portfolio, pages 22–23.
A CLOSER LOOK
Images from the original portfolio · Click to enlargeTHE ORIGINAL CASE STUDY
Explore more
on Behance.
Website | Cát Mộc Group
View the full project ↗The Behance project introduces Cát Mộc Design & Construction and links to catmoc.cmg.vn; the PDF portfolio covers CMG.vn’s design, development and growth. Metrics on this page come from the CMG.vn report in the PDF.
KEEP EXPLORING
