MARKETING & GROWTH
04 / 12From awareness
to business opportunities.
Connecting strategy, branding and customer acquisition across the Cát Mộc Group ecosystem.
CMG — Marketing Performance · PORTFOLIO / TRANG 06THE RESULTS
The numbers
behind the impact.
Qualified leads
2025 detailed report
Contracts signed
The team’s conversion results
Marketing budget
Exact amount: VND 159,353,079
Impressions
2025 detailed report
Source: “The Impact of Execution” detailed table, page 7 · 2025. Contract outcomes reflect collaboration between CMG’s marketing and sales teams.
About the figures +
Page 6 gives an overview of 1,400+ leads, while the detailed table on page 7 lists 1,371. This website uses the detailed figure of 1,371. The budget is rounded to VND 159.35 million; the original amount is VND 159,353,079.
THE CONTEXT & MY ROLE
Every choice
has a reason.
Context
A multi-sector ecosystem needs consistent communication while generating relevant business opportunities for each discipline.
My role
Responsible for marketing, brand strategy and customer acquisition at Cát Mộc Group, leading execution across digital and offline channels.
PROJECT HIGHLIGHTS
A holistic perspective
Connecting marketing, content, design and digital experiences under a shared brand direction.
Tracking through to conversion
Looking at lead volume in relation to budget and the team’s contract outcomes.
Sector-specific communication
Developing content for residential architecture, healthcare design and brands within the ecosystem.
A CLOSER LOOK
Images from the original portfolio · Click to enlargeKEEP EXPLORING
